The ceremony to introduce the Next Gen ATP Finals tournament was nothing less than an absolute disgrace!
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The ceremony was held in Milan and was supposed to have a degree of professionalism maintained. What unveiled was a sexist act put together by the sponsors Red Bull. The ATP and Red Bull had this appalling idea of having players walk down the aisle with a female model who will then reveal the letter A or B somewhere upon her body. The letters represented the group these players would participate in.
One of the players had to lift the skirt of his fellow model to reveal the letter A on her thigh. At this point, the audience was not so sure if the event even remotely belonged to the sport. Andy Murray’s former coach – Amelie Mauresmo – was among the first people to voice it out by tweeting the words, “Disgrace!”. Judy Murray followed by tweeting, “Awful”!
While both Red Bull and ATP have apologized for the event but that does not mean that people would forget the sexist execution of their “futuristic” campaign. The newly proposed event has become a victim of severe backlash. It is highly doubtful it will be able to gather many viewers